FIND YOUR PERFECT SOLUTION
REAL-WORLD OOH CHALLENGES SOLVED
Every professional faces unique challenges in the rapidly evolving OOH landscape. Identify the scenario that best matches your current situation to discover the targeted certification program designed to address your specific needs.
Just Starting in OOH
You're experienced in traditional or digital marketing but need to quickly understand the fundamentals of out-of-home advertising. You want a comprehensive introduction to the terminology, formats, and basic strategies of OOH to communicate effectively with clients and colleagues.
Moving from Traditional to Programmatic
You have experience with traditional OOH buying and selling, but your organization is shifting toward programmatic capabilities. You need to understand the technological infrastructure, bidding mechanisms, and strategy adjustments required for successful PDOOH implementation.
Maximizing Budget Effectiveness
You're responsible for OOH media buying and need to ensure campaigns deliver maximum ROI. You want to master audience targeting, impression measurement, and strategic placement selection while understanding how to evaluate the effectiveness of your campaigns.
Monetizing Your OOH Network
You operate digital screens or other OOH inventory and want to maximize revenue through effective pricing strategies and programmatic selling. You need to understand how to structure your network, respond to briefs, and leverage data to increase the value of your inventory.
Upskilling Your Department
You manage a team that needs consistent, comprehensive knowledge of OOH advertising. Whether onboarding new staff or transitioning existing team members to new methodologies, you need an efficient training solution that ensures everyone operates with the same understanding.
Taking Campaigns to the Next Level
You already understand the basics of programmatic DOOH but want to implement advanced strategies that maximize performance. You're looking to master data integration, cross-channel synchronization, and sophisticated measurement frameworks.